About
ZeroToOne began with a simple idea:
To change howthe world sees Vietnamese coffee.
Although Vietnam is the world’s 2nd largest coffee producer, its image has long been tied to mass production, commercial blends, and iconic drinks like egg coffee and coconut coffee. While those drinks are part of a rich tradition, the deeper craft, innovation, and excellence behind many Vietnamese farmers’ work have gone unnoticed. Until now.
It’s about changing perceptions and celebrating Vietnamese coffee as both premium quality and accessible. We source curated beans directly from innovative farms across Vietnam and roast them by hand in the basement of our London shop, where we also experiment with new profiles and processing methods. Each batch is crafted with care, bridging continents and cultures through flavour.
Discover good coffee all over the world.
While Vietnam remains at our heart, we also celebrate other origins through our monthly special beans, sharing stories of craft and community from around the world and showing how progress in coffee thrives on diversity.
